78 percent of customers are more likely to trust your brand with professional blog writing services
Increase brand awareness, rapport, and authority with research-based, quality writing.
Your business deserves to be seen
Look, I can sit here and fill up this space, talking at you about why your content sucks and how you need my help. But you know that. Otherwise, you wouldn’t be here. So, instead, I’m going to help guide you to what you’re looking for (because you probably haven’t quite figured that out yet).
First, the hard truth: Online business owners have a bad habit of trying to cut corners when it comes to content marketing. You might try to write it all yourself (you might even be tempted to spin competitor articles—yikes!) and maybe pay someone to whip up some graphics now and then.
I mean, the blogs sounded good enough when you read them over, right? (Well.. about that…😅)
Not writing the content yourself? In that case, you might have tried getting away with paying a few cents per word or less than $100 for a full 2,500-word article. It’s all to protect those precious profit margins. But when you buy cheap services, you get cheap results. And now you’re looking elsewhere.
Look, content writing is tough. Handling it yourself or aiming for the bare minimum may seem like a good idea, but without years of experience in public outreach or complex skills like science communication, you’ll inevitably wind up creating shallow, confusing, strangely formatted articles and landing pages that are uncomfortable—maybe even impossible—to read.
And that's where I come in. I'll make sure your website has quality content that draws readers in and keeps them coming back for more. Oh, and it'll also help sell your products and services at the same time.
But what does that mean—what do you really stand to gain from content marketing?
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New web entrepreneurs often fall into the influencer marketing trap. Many believe it’s the best way to pursue “word of mouth marketing.”
Now, you might not want to hear this: But that’s dead wrong.
According to Hubspot, only 28 percent of people using influencer marketing believed it was the fastest way to get customers. On the other hand, 82 percent of marketers saw a positive ROI from blogging as quickly as a few days to weeks.
That’s why the Content Marketing Institute says, “Pit content marketing against paid search, and content marketing gets three times the leads per dollar spent.”
Which camp would you rather be in?
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“At the end of the day, research is really key because it helps you lead the conversation.... You build an audience that wants to hear from you.”
— Michele Lin, Chief Strategy Officer of Mantis Research at #CMWorld 2018
She’s right. Nowadays, the internet is FULL of useless, regurgitated information designed to fill up websites to maximize traffic. Too few people have any substance in their writing.
By incorporating the latest scientific research into your pet, cannabis, sustainable lifestyle, social impact, or B2B content, you can leap ahead of the competition and establish yourself as the go-to source.
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Your customers want a trustworthy brand. The best way to give them that is by producing custom content.
In fact, according to Crowdspring, 78 percent of customers believe companies that create custom content are more trustworthy than those that churn out useless filler.
When your customers can trust you, they’re more likely to share your content, products, and services. You’ll build a loyal, vibrant community around your brand.
“Jazmin has the focus of a researcher and the tone of a great writer. The combination makes content that is pithy, well organized, rich and powerful. ”
Work Samples
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How to Work with People Who Share Your Business Values
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The Emotion Bomb Inside Video Games
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How Indigenous Knowledge Reconnects Us All to Fire
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Conservation dogs can track individual beavers by the scent of their anal secretions
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Black Growing Traditions
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Performative Diversity: The Costs and How to Avoid It
Frequently Asked Questions
Still have questions? Get more information about my writing services and more below.
What are your scientific writing qualifications?
Over six years of college-level education, field research, science communication, experience (B.S. Zoology, M.S. Environmental Policy & Mgmnt in-progress), two peer-reviewed publications, available via the Written Content page, and about three years of public outreach experience. I've also created website content since 2015, honing my skills in creating authoritative, engaging content for diverse audiences.
What are your affiliations?
I am a research associate at the Wolf Conservation Center, and a founding member of Black Mammalogists Week, an organization dedicated to supporting Black and Indigenous students in mammalogy through representation and scholarships. In July of 2023, I was invited to become a Board Member of the Buffalo Field Campaign.
How do you optimize content?
Optimizing content is an ongoing task that requires the management and monitoring of numerous factors. Beginning in 2024, I no longer prioritize SEO in any of the products or services I offer. I’ve found that clients rely far too heavily on SEO and place too much weight on this factor to bring their business visibility.
Worse, some believe that highly optimized content will essentially run their business for them, leading to a lack of effort in other marketing activities. For these reasons, I place little to no emphasis on SEO in my writing services. Instead, I focus on the quality, factuality, applicability, and engagement of the writing. All this matters leagues more than a few strategically placed keywords.
Still itching for a keyword-centric explanation? Well, "optimizing" your content doesn't equate to keyword stuffing. Instead, you need to perform careful target audience research, keep up with current industry developments, and consult influential or educational figures with subject matter expertise to ensure your content is rich and relevant.
Without such quality assurance, your readers will get little to nothing from your writing. This is likely to drive up your bounce rate, ultimately hurting your SEO, as it signals disinterest among site visitors to search engines.
Can you rewrite my existing content?
Sometimes we see more clearly in retrospect. If some of your current content needs a bit of TLC, I am happy to rewrite your existing content at a custom rate. I will fact-check, review SEO, cross-reference the copy with market-based research on target audience pain points, aspirations, and needs, and of course, evaluate style, tone, grammar, and formatting.
What is copywriting?
Copywriting is the creation of website text for a business or brand for marketing purposes explicitly. Copywriting can include any text across the site, from product descriptions to blog posts. This might also include social media posts.
The primary distinction between content and copy is that the former tends to be long-form, while the latter is often constrained to a phrase, short description, or similar "blurbs."
For example, the text you see on my content development product offerings is copy, while that in the Science-Based Content Writing 101 Series is content.
What is the difference between content and copy?
The main difference lies in the purpose. Copy explicitly promotes or sells a product or service. Content does this indirectly and over time by providing valuable information that is relevant to the industry. You could also argue that content doesn't exactly sell the product or service, but more so sells the brand.
How long does content writing take?
Contrary to popular belief, content development is not as simple as throwing a few words on a page and calling it quits. I can't tell you how many inquiries I've had asking for 500-1,000 words, ready to publish, in an hour or less.
Let me tell you why that doesn't work:
Rushed content robs you of deep-dive opportunities. If you don't have time to do substantial research, you won't have the background knowledge to touch on your target audience's relevant pain points and aspirations, or pull from high-quality resources like I referenced Ray Edwards' writing in this piece on building high-performing sales funnels.
It's impossible to do the proper subject and audience research AND incorporate it into a written piece AND review and edit for grammar, style, tone, and formatting, all in less than an hour. And don't let anybody tell you it isn’t!
Getting 500 publication-ready words on a page in a less than an hour means you're spinning. ("Spinning" means you're essentially plagiarizing someone's work while changing a few words here and there to bypass plagiarism software.) Spun content means having cookie-cutter topics that your audience has seen before, lacks unique value, and ultimately hurts your SEO and brand authority.
The baseline time I give to all my clients is 400 words per hour. This is by no means set in stone, and only covers the first-draft writing. It does not include pre-submission checks, edits, or revisions. This pace also varies depending on the topic and the depth of research required. So, it's a pretty generous, bare-bones estimate. And some consider me fast in this line of work!
How soon will I see results?
Too many business owners expect content writers to magically turn their neglected, slapped-together websites into money-making machines within days. Unfortunately, that's not a realistic. This expectation creates a lose-lose situation for all involved.
Digital marketing takes time. Achieving a strong performance on the search engine results pages requires patience, attentiveness, and diligence. There's no single answer to how long it will take, since the key performance indicators will vary with business goals, industry, and target audience, primarily. In any case, I wouldn't expect a dramatic traffic increase in any less than six months. And even then, nothing's guaranteed—no matter what that SEO blog told you.
